Music Video Presentation

Monday, January 14, 2008

Third lesson.

Today we talked about how artists manage their image through music videos. The artist can use a video to transition from one image to another, or to increase their star power. Star power comes in three different forms: Economic Power (through earnings generated), Artistic Power ( how much control they have over their image, how they appear artistically to the media and the general public) and Ideological power (influence on their audience, either fashion-wise or opinion/attitude-wise)

We used a couple of videos that Alex brought in as examples, of the band "A Simple Plan" (I will refrain from giving my opinion for reasons of politeness)

1 comment:

CSC MEDIA said...

Very good Thomas, use this post in your presentation, you kight want to apply these terms to your own video choice. C Beer